Change Management

What exactly is Change Management? 

In five words: Bridging Between People, Processes, and Technologies

Organizations invest significant time, effort, and financial resources in adopting new technologies, but are not adequately prepared for the full range of changes. Thus, more often than not, the cost outweighs the benefit.

After leading more than 1,200 successful change campaigns in every industry and sector, we can say with certainty that an entire project will rise or fall on the bridge between technology and people. Without this bridge, it becomes very difficult to steer the ship from point A to point B, despite how much one has invested in the technology side.

Here are three common mistakes:

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When implementing automation and new information systems, technology is the key, and it is where most projects fail. 

The truth is that 70% of digital transformation projects fail primarily because of organizational components: the human connection to the technology and the new processes.

Those who try to block change are people of the past. Once the order comes from above, everyone will align accordingly.

There is nothing more natural, healthy, and normal than the tendency to maintain the status quo. Effective change management will provide a systematic response to this (without it, at best, we will do “more of the same” with marginal upgrades).

Once we’ve identified the problems we anticipate in a project, our part is done, and we’ll be ready for implementation. 

For successful mitigation, it is not enough to merely identify risks. Most of the human or process difficulties involved in implementing technologies and systems also require a prevention plan.

To neutralize organizational and human risks, and to ensure the successful implementation of information systems (or any other major organizational change, merger, split, or internal or regulatory reform, etc.), we at Blat-Lapidot have formulated a systematic methodology that will guide your journey from the moment the decision is made until after the launch.

Our joint project begins with clarifying the vision: formulating anchors that will assist the designated teams in making essential decisions, mapping the organizational risks, and building a continual process of monitoring, control, and measurement.

How do we measure ourselves? Among other things, with the help of quantitative surveys and qualitative pulse monitors such as interviews and focus groups. As we progress, we will also be able to measure output and performance.

From the initial stage, we will also come up with an internal organizational communication campaign for the project—a logo, a slogan, exciting messages, and a complete branding kit. In addition, we will prepare a strategy to empower managers as change leaders, and we’ll develop a focused plan to establish the project team and resolve conflicts that might arise. We will implement everything with sharing and transparency—the basis for creating user trust—using our Three Exposures model:

  • First Exposure – Revealing the rationale. Here, we present to the organization the business rationale behind the planned changes. The goal is to create motivation for the change, build a deep understanding of the benefits and the needs for change, and cultivate a positive reputation for the entire project.
  • Second Exposure – Mapping and training on changes to work processes. We will familiarize the organization with the change taking place: new and renewed processes (“as-is” vs. “to be”), take a close look at the opportunities and the gaps, and give users a complete picture of the implications of the change to them.
  • Third Exposure – Preparation to go live. We will prepare both favorable and failure scenarios for the “day after,” intimately familiarize with the support channels, and modify expectations for the big moment.

Throughout the project, you will be accompanied by an experienced project manager with extensive experience on dozens of successful projects implementing technological systems into complex organizations on a large scale. They will assist in creating agreements, recruiting commitment, and turning challenges into success stories. When necessary, and in order to accelerate the process, a multi-tasking team of professional consultants and best-of-breed solutions will be at the project manager’s disposal.

We divide them into four main groups: 

  • Risks in the project arena which center on questions like, “Who is the owner—the IT people, or the business?” Disputes and gaps will always arise, whether around overages in budget and time frame, or speed vs. quality. As long as there is a clearly defined lighthouse to guide the way, and an agreed-upon mechanism for resolving conflicts, it’s fine. But when it’s not clear who’s deciding when there are disagreements, or when there’s a lack of a common interest—and this happens a lot in projects—Houston, we have a problem.
  • Risks in work processes. Think of the frustration of salespeople who have never missed their targets and are suddenly required to reinvent themselves—whether due to logistics centralization, company mergers, or digitization. Before rumors start to circulate, resentment over what seems like unjustified criticism builds up, and organizational chaos sets in. Users must be prepared. Think about the possible consequences and address dilemmas in advance.
  • Leadership issues. Those who have the most influence on employees are their direct managers. As the first ambassadors of the project, their raising of an eyebrow is enough to make an entire division skeptical. We will make sure that they are fully committed, and that they completely understand the change and are able to instill it. This often requires reinforcement—whether through new management tools or by shaping fresh sources of authority. After all, seniority and expertise in old workflows are not always enough in times of transformation. Think of a warehouse manager who has memorized every SKU by heart, now facing the need to embrace automation. Equipping them to successfully handle that transition will have a positive effect on the business and those working for them.
  • Organizational culture and politics. Various phenomena that organizations need to deal with: divisions that function as independent silos, departments that refuse to be transparent with each other, branches that compete against each other, or the NIH syndrome (Not Invented Here). All of these are barriers in an intensive, time-bound project. Clarity is required in roles and work interfaces, in areas of responsibility and boundaries, and it is necessary to formalize the processes of handling escalating disputes.

Many organizational changes fail, disappoint, or become redundant as soon as they are launched. Employees didn’t understand them from the start, didn’t connect with them, and 4 out of 10 managers would rather leave their job than lead another such change. With our systematic methodology, which is tailored to the unique characteristics of the project and your organization, we will ensure that you stay on the positive side of the statistics, that you reach the finish line, and that you can even enjoy the journey.

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