{"id":1281,"date":"2018-08-21T15:04:30","date_gmt":"2018-08-21T15:04:30","guid":{"rendered":"https:\/\/blat-lapidot.co.il\/%d7%a9%d7%9b%d7%97%d7%95-%d7%90%d7%95%d7%aa%d7%99-%d7%91%d7%91%d7%99%d7%aa-2\/"},"modified":"2026-02-04T16:06:12","modified_gmt":"2026-02-04T16:06:12","slug":"honey-i-forgot-the-kids","status":"publish","type":"post","link":"https:\/\/blat-lapidot.co.il\/en\/post\/honey-i-forgot-the-kids\/","title":{"rendered":"Honey, I forgot the kids!"},"content":{"rendered":"
\n

How not to leave anyone behind in the organization’s internal marketing activities<\/span><\/p>\n<\/div>\n

\n

A conference on beginning a company change management process in a medium-sized high-tech company. There was a familial atmosphere. The conference was a success and at the end, together with the higher management we sat down for a breather. Suddenly a senior manager approached and asked to speak to me privately. In the conversation he said he was hurt by the change management team. “why?” I asked. “You held such a big conference and did not think to invite me and the department.”<\/span><\/p>\n<\/div>\n

\n

I realized there was a problem here. I would like to devote this post to analyzing populations with a stake in the company’s future so that similar situations do not recur.<\/span><\/p>\n<\/div>\n

\n

Since then, for each activity, a table of interested parties is created, in the following order: Who should be informed, who needs to participate, who should receive a summary, who should lead the process and who should approve it. We suggest you adopt our table for any marketing activity!<\/span><\/p>\n<\/div>\n

\n

As in every family, we also hurt others and are hurt by others, and as Yom Kippur approaches, we should ask forgiveness from anyone who was hurt.<\/span><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

How not to leave anyone behind in the organization’s internal marketing activities A conference on beginning a company change management process in a medium-sized high-tech company. There was a familial atmosphere. The conference was a success and at the end, together with the higher management we sat down for a breather. Suddenly a senior manager […]<\/p>\n","protected":false},"author":1,"featured_media":1282,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[16],"tags":[],"class_list":["post-1281","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-16","author_taxonomy-michal-blat"],"acf":[],"yoast_head":"\nHoney, I forgot the kids! - blat lapidot<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blat-lapidot.co.il\/en\/post\/honey-i-forgot-the-kids\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Honey, I forgot the kids! - blat lapidot\" \/>\n<meta property=\"og:description\" content=\"How not to leave anyone behind in the organization’s internal marketing activities A conference on beginning a company change management process in a medium-sized high-tech company. 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